Lesson 1, Topic 1
In Progress

1.2 Motivating triggers are discussed with examples.

ryanrori January 5, 2021

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You can be motivated to accomplish your goals by both positive and negative triggers. What I mean by this is that you may want to achieve a goal because you will receive personal satisfaction from achieving it. On the other hand, you may be driven to accomplish your goal because others did not believe in you and may even have told you as much. Your drive to show them they were wrong may be a negative trigger that will force you to complete what you have set out to do.

You may have been inspired to work toward something that you saw someone else around you do. That feeling inside of you was so strong that you told yourself that you would do something similar. Maybe it was something that you had no idea how to even get started, let alone follow through with. If you felt the passion in your heart to do this thing then you became unstoppable. You probably asked others about how to get started, researched the way to complete the goal in a way that would be doable for you, and talked about it everyday with anyone who would listen.

Or maybe you were around negative people, including your parents, teachers, and other people you looked up to. If they told you that you were dreaming and that you would never accomplish this goal or anything else you wanted to do you may have become internally strong. This meant that you had an even stronger drive inside of you to do whatever it would take to show them that you could do what you set out to accomplish.

So whether your motivating triggers were positive or negative does not matter. All that matters is that you saw that you could accomplish anything you set out to do. Once you get an idea in your head and it begins to take shape it is up to you to see it through. Use whatever motivation works for you but keep your eye on the prize and you can do anything you want to do.

10 Motivating Triggers That Make People Take Action

What are these motivators that inspire your readers to take action? Here are 10 emotional buying triggers. As you look at them, think of the opposing emotion, and how you could use both in your writing.

1. People want to make more money. They may want to start a business, get a bigger house or car, or invest in the stock market. This will make them feel successful.

2. People want to save their money. They may want to invest for old age or save for a big purchase. This is the underlying desire for security.

3. People want to save time. They may want to have more time with family, to express their creativity. This will make them feel more fulfilled.

4. People want to renew vigor and energy. They may want to lose weight, tone their body, or eat better. This will make them feel stronger and healthier.

5. People want to learn something new. They may want to learn how to market their product or build a website. This will make them feel more intelligent.

6. People want escape drudgery. They may want to start their own business, escape a dominating boss, or work less. This will make them feel free and independent.

7. People want to be physically comfortable. They may want to relive chronic pain or want to sleep better. This will make them feel more relaxed.

8. People want to be loved. They may want to avoid loneliness or want to win affection. This will make them feel wanted.

9. People want to be popular. They may want to become famous, to attract the opposite sex, or be more popular in school. This will make them feel socially accepted.

10. People want to gain prestige. They may want be in style, to be admired, or up to date. This will make them feel more important.

These are only some of the motivators that can cause people to take a desired action.

They are sometimes referred to as the “WIIFM” factors, what’s in it for me factors. As you advertise, rather than focusing on the features of your product or service, imagine the words “So What?”. What will it do for me? What will it make me feel? Then plan your advertisement around that emotion or desire.