Lesson 1, Topic 1
In Progress

3.2.The effect of selected production techniques in visuals is explained.

ryanrori December 28, 2020

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Why Use Visuals? A picture is worth a thousand words or so the old saying goes. “Drawing is a powerful tool used to communicate, transfer information and solve problems, by its affect on our senses. It is an integral part of the human experience. Approximately eighty percent of our sensory input comes from our visual system. Much of what we learn and experience is through our visual sense.”

Good visuals:

· Explain

· Enhance

· Reinforce information

· Increase audience retention

· Enhance your professional image

· Influence your audience’s attitude toward your message

· Serve as cues, so you won’t have to read from a prepared script

· Keep you on track

· Allow you to return to your points after an interruption or digression

Visual format

There are two visual formats:

Projected format that includes overhead transparencies, slides, videos and films.

Non-projected format that includes posters, flip charts and specimens.

Considerations in preparing visuals

The two main considerations are (i) clarity of the message and (ii) clarity of the image. The following are tips for clear message and image visuals:

Your message must be relevant and simple. The projected visual must show what is described. A good effective visual has one fact or idea and is uncluttered. Divide complex information into chunks that are easily understood. It is better to show more visuals than to try and cram every concept into one or a few visuals.

Graphic design for visuals

It is essential to understand the principles of graphic design for effective communication through visuals. Even though you may not be a graphic specialist, it is useful to learn and use principles of graphic design. Nowadays it is easy to acquire, learn and use computer graphics software. The first step is to learn from good examples that are available in publications in the library.

Maintain Maximum Foreground/Background Contrast: “Be sure there is sufficient difference in tonal value between type and the background it appears against. The further apart the typeface and background colours are, the easier the typeface can be read. Be especially careful when placing type against graduated background fills — backgrounds that make a smooth transition from light to dark or one colour.

Colour’s Meaning Beyond Words: “And there’s a lot more to colour than meets the eye. Colour communicates, speaks to us in a universal language which sometimes eliminates the need for words altogether. Around the world, colour-based signage is used to universally convey meaning. Colour is also a powerful device for illustrating similarities and differences: that’s why meteorologists rely on colour to communicate dramatic weather. And if you’ve ever tried to read a map that isn’t in colour, you understand just how much additional meaning and information is carried in those subtle shades.”

Don’t Forget Your Basic Black: “Often overlooked, black is a background colour with useful psychological undertones; it connotes finality and also works well as a transitional colour. Green is another background colour with positive associations.”

Arrange Colours From Dark To Light: “We perceive dark colours as being “heavier” than light ones, so graphic elements that are arranged from darkest to lightest are the easiest for the eyes to scan.”

Colour and Emphasis: “A bright colour like red can emphasise a singular point that you want to show and can be used as a way to thread continuity through several illustrations. If you use the boldest, brightest colours sparingly, then your overhead will indeed provide emphasis rather than distraction. “

Colours in Visuals: “Plan your work in a strong light colour on a dark background or in a strong dark colour on a light background. For example, light yellow text on a royal blue background looks nice. Whereas light yellow on a white background or red text on a blue background is nearly impossible to read because these colour combinations lack contrast. When working with text visuals, limit your colour scheme to only 2 or 3 colours.”